The PR Net 100, 2023: 20Two Studio

Under two years old, 20Two Studio has already become a go-to PR and social agency for lifestyle and luxury brands in the travel, hospitality, wellness and real estate industries. The agency embraces the new forms of media that have become integral to success in PR today, expanding their services to incorporate socially-driven campaigns including influencer relations, social media content creation and strategic social strategy. Case in point: one of 20Two Studio creative storytelling successes of the year was their Brand Ambassador program for Miraval Resorts & Spas, an initiative that pushes the boundaries of traditional influencer marketing by positioning select creators’ voices as an extension of the brand. The initiative, which is a pilot program for Hyatt at large, highlights the agency’s expertise as thoughtful, ROI-focused storytellers. 

Leadership team: 

Lauren Knudsen, President

Notable long-term clients:

Miraval Resorts & Spas, Conrad Maldives Rangali Island, W New York - Times Square, Independent Collection Hotels & Resorts, L’Auberge Del Mar

New client wins:

St. Regis Punta Mita, Kimpton Hotel Palomar Phoenix, Sanctuary Resorts

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“In an ever-changing media landscape, our expert team continues to adapt its offerings and tap into key areas of growth including influencer relations and evergreen brand partnerships. 20Two Studio proactively embraces both internal and external DEI action. With our organization’s dedicated DEI committee, made up of employees of all levels with company-wide DEI trainings, DEI strategy is proactively layered into our client work for enhanced results that represent a diverse thinking.”

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