The PR Net 100, 2022: Wagstaff

Wagstaff saw success on multiple fronts over the last year, stemming from its diligent efforts to bolster recruitment and staffing practices. The team added 43 new employees, including two notable leaders: Valerie Wilson, Managing Director of Culture & Lifestyle, and Tara Schroetter, Managing Director of Digital & Social. Their amplified focus on DEI in recruiting has resulted in a 15 percent increase in diversity in staff demographics, also drawing from a diverse range of backgrounds and skill sets outside of hospitality PR. With this leadership and employee environment in place, the team was proud to secure a slew of wins of late, including marquee culinary client the James Beard Foundation, Bahamas luxury resort Baha Mar, Noble House Hotels & Resorts and a benchmark in luxury Sonoma wineries, Vérité.

Leadership team:

Mary Wagstaff, President

Notable long-term clients:

South Australia Tourism Commission, Alisal Ranch, Commander’s Palace, Tourism Western Australia, Manresa, JW Marriott LA Live Los Angeles, The Ritz-Carlton Los Angeles, The Godfrey Hotel Chicago, The Fladgate Partnership (Taylor Fladgate, Fonseca, Croft Ports), Westland American Single Malt, The Cape, a Thompson Hotel, Chef Brooke Williamson, Visit Carlsbad

New client wins:

Baha Mar Resort, Cornbread/Urban Vegan, Corner Bakery, James Beard Foundation, The Kitchen Restaurant Group, Noble House Hotels & Resorts, Vérité Wines

Are there any new practice areas that you've started offering?

“To assist our clients in dialing in on their brand before they begin promoting it, Wagstaff has begun offering a personalized and detailed brand narrative service. A Wagstaff brand narrative promises to tee up PR partners so we can all best understand their brand and can effectively position and grow desired awareness for it. While not intended to be media facing, a brand narrative is a wonderful tool for PR partners to use as a starting point in crafting press kit materials, press releases and targeted pitches, in addition to other marketing and internal communication efforts.”

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