The PR Net 100, 2022: Third Eye

When you consider Third Eye’s client roster of arts and culture icons, it makes sense that the team was tasked with putting Frieze Los Angeles on the map when it launched back in 2019. Fast forward and you’ll find Third Eye working with an even wider range of clients in the worlds of design, architecture and higher education. They’re in many new markets too, including San Francisco, South Florida, Texas (Dallas, Austin and Houston), Denver, Atlanta, Columbus and Pittsburgh – in addition to representing several clients at the 59th Biennale di Venezia. Third Eye has also started offering services for non-profit organizations going beyond fundraising to include patron development and engagement. The agency recently opened a new HQ in Los Angeles and grew the team there by 30 percent – all while running successful campaigns nationwide.

Leadership team:

Justin Conner, Co-Founder

Dan Tanzilli, Co-Founder

Notable long-term clients:

Frieze Art Fairs (New York / Los Angeles), The Broad, The Winter Show, The Brant Foundation, SculptureCenter, Marianne Boesky Gallery, The Phillips Collection, Museum of Arts & Design, Frederick Fisher & Partners, L.A. Louver, Tina Kim Gallery

New client wins:

The Aldrich Contemporary, The Art Students League of New York, Serpentine Galleries, Regen Projects, The Institute of Contemporary Art Los Angeles (ICA LA), Sotheby’s

Highlight any particularly successful client campaigns and their outcomes.

“Third Eye has consistently run campaigns for Frieze Los Angeles serving as agency of record since the fair launched in February 2019. A major challenge for this project was building brand legitimacy and awareness for a general audience in Los Angeles that was less familiar with international art fairs, and where fairs of this type had not found success either with attendance or significant collecting interest. The results were impressive; Frieze L.A. sold out of general admission tickets in its first year and subsequent second and third years in 2020 and 2022, and has since become a pivotal international moment on the arts calendar in Los Angeles. Similarly, we have expanded our work with the leading art fair to include successful campaigns for Frieze New York and worked closely to guide communication for the positive reception of its new venue at The Shed in 2021, and again as it celebrated its 10th anniversary in the city in 2022, demonstrating its continued strengths and its relevance to the city’s arts and culture ecosystem.”

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