The PR Net 100, 2022: The Right Now

Industry vets Sunny Jenkins, Eric Green and Wally Hasselbring launched The Right Now a little over a year ago, but you’d never know that if you saw their campaigns for clients across lifestyle, entertainment and talent thus far. It’s been a big year for the fast-expanding agency, as The Right Now launched a multicultural practice to amplify representation in Hollywood and bring minority voices to the forefront of the conversation. They also started a film division focused on representing individual film projects, production companies, film organizations and festivals. All the while, the team has been wrangling the right talent and opportunities for household names like Ugg, Walgreens, Kendra Scott, Amazon Prime and more. With such a buzzing client roster, the LA-based agency decided to bring in reinforcements in the way of a recently opened New York HQ.

Leadership team:

Sunny Jenkins, Co-Founder

Eric Green, Co-Founder

Wally Hasselbring, Co-Founder

Notable long-term clients:

UGG, Koolaburra by UGG, Kendra Scott, The Original LA Farmers Market (Los Angeles), Strathberry, Mark and Graham (Williams Sonoma), Tubi, Walgreens, Project Brazen, I am a Voter., Redbox, Infinite Reality, White Label Productions. Project clients: Bergdorf Goodman, Amazon Prime, NBA, HBO Max, Gopuff, Warner Media, Sony Pictures Television

New client wins:

Sans Géne, Safe Space Pictures Foundation, Sphere Media

How are you innovating and moving the industry forward?

“We have been fully integrated across consumer facing channels from day one, as opposed to adding in capabilities over time. When working with a client, we are tactic agnostic and do not assume one practice area, like traditional media relations, is essential. Based on clients’ goals, we take a diagnostic approach that meets the clients’ unique needs to exceed expectations of what a communication agency can do. To move the industry forward, we consistently re-examine practices to ensure we are knowledgeable about emerging tactics.”

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