The PR Net 100, 2022: The Lede Company

Despite having launched just three years ago, The Lede Company is already renowned for working with a roster of powerhouse talent and brands across strategy, public relations, communications and social impact. This year, the firm expanded its content PR division, which has attracted projects from Netflix, HBO/HBO Max, Apple TV+, Amazon Prime Video and others. In addition to representing global celebs, numerous companies within its strategic communications division are connected to top-notch talent, including Hello Sunshine, Reese Witherspoon’s media company. The agency’s standout team, which includes an all-female leadership lineup, helped the company grow over 50 percent in 2021. Furthering its position as a go-to agency for top names, The Lede Company launched its Social Impact Division to provide strategic advisory and consulting services to talent, philanthropists, brands and NGOs to help them implement and accelerate their advocacy, policy, philanthropy and impact efforts toward a more sustainable and equitable world. 

Leadership team:

Haeran Zedeck, Chief Operating Officer

Sarah Rothman, Co-CEO

Amanda Silverman, Co-CEO

Meredith O’Sullivan, Co-CEO

Christine Su, Co-CEO

Notable long-term clients:

Audi, Illumination, Jennifer Garner, Rihanna, Pharrell Williams, Netflix, PANGAIA, Stadium Goods

New client wins:

Lewis Hamilton, Coach, Wales Bonner, Univision

How are you innovating and moving the industry forward?

“Since 2021, The Lede Company has been an active member of the United Nations Global Compact, the world's largest corporate sustainability initiative in support of the Sustainable Development Goals. Our organizational sustainability starts with our value system and a principles-based approach to doing business. At a minimum, this means operating in ways that meet fundamental responsibilities in the areas of human rights, labor, environment and anti-corruption and ensuring we are a catalyst for social progress. The Lede Company is one of only 25 US media and communications firms to sign the Global Compact. We are one of 800+ US organizations who have signed on to champion the Ten Principles and broader Global Goals.”

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