The PR Net 100, 2022: Small Girls PR

Small Girls PR (SGPR) is anything but. With headquarters in New York and Los Angeles, the agency supports companies ranging from venture-backed startups to publicly traded ones. While the team is tasked with taking care of global brands’ comms strategies, employees are equally taken care of. SGPR developed the unique “Smalls in Sync” program, which separates time for client calls from mandated time where meetings are banned so that individuals can focus on deep work without distraction. Employees have credited this program for transforming their workday and creating the opportunity for better work-life balance. Also, within 24 hours of the Supreme Court draft opinion that would overturn Roe v. Wade, SGPR vowed to cover costs for employees who must travel to seek reproductive care due to their local states' prohibitive laws. Leadership does its part to drive industry growth, too. This summer, the agency continued with its annual 12-week full-time, paid work experience and training fellowship program with the largest class of fellows they’ve had in the history of the company. On the client front, SGPR recently ideated and executed one of Jack in the Box’s most viral campaigns, Don’t Get McShammed. The team tapped into the zeitgeist of conversation around McDonald’s frequently broken ice cream machines and leveraged it as an opportunity to bring attention to Jack’s new Oreo Mint Cookie Shake, with an integrated campaign featuring a maps site redirecting shake lovers from broken McFlurry machines to the nearest Jack in the Box locations.

Leadership team:

Mallory Blair, Co-Founder & CEO

Bianca Caampued, Co-Founder & Advisor

Notable long-term clients:

Billie, General Electric, Olay, thredUP

New client wins:

Jack in the Box, ThirdLove, Yohana, Aura, Eventbrite, Exos, Favor, Joy, KADA, Knix, Klaviyo, Laura Geller, Mally Beauty, The Sip, Willa

Are there any new practice areas that you've started offering?

“We’ve expanded our service line capabilities over the past year to include offerings that resulted directly from timely client needs such as crisis and reputation management, as well as proactive programs we forecasted would become more integrated into our existing services as PR offerings, such as affiliate and e-commerce editorial. Programs that are new to SGPR or have been substantially expanded and developed in the past year include crisis and reputation management, a specialized practice for affiliate and e-commerce editorial, pay-to-play broadcast and proactive newsjacking (identifying ownable topics and pre-aligning on how to newsjack different types of events that may occur).”

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