The PR Net 100, 2022: SEEN Group

Led by a pioneering collective of female-first industry specialists, SEEN Group supports an exciting roster of beauty and wellness brands from its offices in London and New York. This year, the agency has seen success across all three of its divisions; BEAUTY SEEN connects brands and consumers through powerful brand stories, while SEEN WORKS handles everything from reimagining a brand’s identity to finding its growth-accelerating sweet spot within the marketplace. Most recently, the agency launched COMMUNITY X SEEN, a proprietary platform for beauty conversation and commerce. A highly cost-effective real-time research and development tool for new products, formulations and claims, the platform is available in the UK and will launch in the US early 2023. SEEN Group brought new multiple products from the Philippines and New Zealand to market in the US this year, further reinforcing their leadership role in the world of beauty communications.

Leadership team:

Jane Walsh, CEO

Notable long-term clients:

Westman Atelier, Pierre Fabre Portfolio (Avène, Klorane, Glytone, René Furterer), Tatcha, Pai Skincare

New client wins:

Orveon (Laura Mercier, BUXOM, bareMinerals), Sunnies Face, Renée Rouleau

Are there any new practice areas that you've started offering?

“Always looking to advance the value and future-forward best practices we deliver to clients, the learning and career development opportunities for our expert team and the important role strong relationships and excellent service plays in the ever-growing creator economy, SEEN Group officially launched COMMUNITY X SEEN in the UK in 2022. With early success and proof of concept, a US launch is scheduled to come in early 2023. COMMUNITY X SEEN is a new channel of advocacy, for a new era in beauty communications. Founded to discover, nurture and connect socially engaged nano beauty creators, pro specialists and everyday enthusiasts, with the best in beauty, CXS unlocks richer social experiences for all. Created in partnership with the strategic expertise of the SEEN Group, Community X SEEN was born in response to a rapidly evolving media and creator landscape. Inspired and driven by the rise of new social platforms, the boom in diverse nano creators and the accelerated digital aspirations of beauty brands.”

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