The PR Net 100, 2022: Relevance International

Led by founder Suzanne Rosnowski, Relevance International’s global portfolio grew by more than 50 percent in the last year, and expanded its employee count by over one-third, nearly doubling its London team and expanding into a larger office in Soho. This growth can no doubt be attributed to its 360-degree approach to public relations, digital marketing and branding in accounts, with an increased expertise in digital content development, SEO and SEM and website restructuring. In fact, Relevance won two of the most sought-after and hotly contested global PR accounts in the world – Nielsen and LAMDA Development’s “The Ellinikon.” The agency also wrapped up the first season of the Relevance Rapport, a podcast in which Rosnowski sits down with the leaders driving transformational change in their industries, including Don Peebles, CEO and Founder of The Peebles Corporation; Gil Dezer, President of Dezer Development; and Colleen Wenke, COO of Taconic Partners. Relevance International will soon launch season two, which will also feature a variety of leaders spanning new industries.

Leadership team:

Suzanne Rosnowski, CEO & Founder

Notable long-term clients:

Nielsen, Fanny Haim & Associates, Leading Real Estate Companies of the World, Luxury Portfolio, Taconic Partners, Tangram, Windsor Florida, Premier Estate Properties, Post Brothers, Bosa Properties, MGAC, CityHomes, Property Vision, Get Golden Visa

New client wins:

The Ellinikon Master Plan + The Ellinikon Experience Centre, Makhno Studio, Flewber, Prime Manhattan Realty, Brand Atlantic, The Peebles Corporation (Angels Landing and Affirmation Tower), Royal Palm Companies, Pacaso

How are you innovating and moving the industry forward?

“Suzanne Rosnowski took an innovative look at the entire PR process and captured the interest of clients by revealing a missing step. This missing step entailed the creation of her proprietary R.I.S.E. research model, which stands for Research, Insights, Strategy and Execution. R.I.S.E goes above the general public relations strategy by functioning as a thorough brand exploration and audit to clearly identify insights and considerations in context against competitors to propel brands forward with fresh impactful ideas. In addition to R.I.S.E, Relevance International also employs The Purpose Method, a proprietary AI algorithm that engages with nonprofits and organizations to connect with the purpose behind the companies served. The agency continues to be a strong advocate of social equity and inclusion across the industries it serves. As an example, Relevance works tirelessly on behalf of The Peebles Corporation and its founder Don Peebles, the most successful Black developer in American history. Relevance has helped Peebles to significantly advance his mission of Affirmative Development in gateway cities across the US.”

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