The PR Net 100, 2022: Rachel Harrison Communications

Rachel Harrison launched RHC roughly two years ago, and since then, her raved-about restaurant, bar, hospitality and spirits clients have won numerous awards. RHC’s clients and partners accounted for one fifth of the recent World’s 50 Best Bars roundup, and its hotel brands have held spots on the most discerning Travel + Leisure and Condé Nast Traveler lists. That’s likely a result of Harrison’s team’s hard work over the past year, further building out the new digital marketing division, branding division and design studio they just launched in 2021. From social media strategy and influencer marketing to branding, video production, SEO and web design, Harrison’s in-house team does it all. Additionally, RHC launched a relationships division to laser-focus on partnership development and celebrity relations on behalf of clients. RHC’s outposts in London, Los Angeles, Las Vegas, Philadelphia and Mexico City are continuing to expand – demonstrating the agency’s ability to service clients around the world.

Leadership team:

Rachel Harrison, Founder

Notable long-term clients:

Amaro Montenegro, Turtle Bay Resort, Dwayne Johnson's Teremana Tequila, Absolut Elyx, Blackened American Whiskey, Canteen Spirits, Eastwind Hotel & Bar, Urban Cowboy, Mr. Black Coffee Liquor, Greydon House, New York Distilling Company, Tourism Authority of Thailand, Dream Downtown, Dream Midtown, Dream Hollywood,, Superfrico at The Cosmopolitan Hotel, Spiegelworld, Ease Hospitality, Bar Convent Brooklyn, Hutton Hotel, Studio 11 Design, Watermark Lodging Trust, Valerie, Select Aperitivo, Abasolo Ancestral Corn Whisky, Italicus, Cocktail Kingdom

New client wins:

Aldama, Antique Pelinkovac, Apotheke Co: Home Fragrances, Canopy Cancun, Barr Hill Gin, Apotheke Bar, Black Lagoon, St. Theo’s, Ensenada, Motto by Hilton New York City Chelsea, Hyatt Place Chelsea, Fairmont Pacific Rim, The Finnish Long Drink, The Joule Dallas Hotel, Eastwind Lake Placid, Crossroads Hotel, Yours Truly DC, Hotel Barriere Le Fouquet’s, Hotel Barriere Le Majestic, Hotel Barriere Le Gray d’Albion, Sanderling Resort, The Equinox Golf Resort & Spa, The Evelyn Hotel, The Frederick Hotel, Ponyboy, Ichiko Shochu, Kastra Elion, Tipsy Scoop, Upstate Vodka, Tyku Sake, Vecchia Romagna, Pineapple Audio, Spiegelworld, Yoon, Milady’s, Ensenada, Laws Whiskey House, Detroit Foundation Hotel, Upstate Vodka, Konik’s Tail Vodka, Rand Tower Hotel, Minneapolis, a Marriott Tribute Portfolio Hotel

How are you innovating and moving the industry forward?

“RHC is committed to moving the industry forward through creative thinking, storytelling and strategic partnerships. We have long-standing relationships with key players across all aspects of the hospitality industry. Because we have dedicated divisions for lifestyle, food & drink and travel across PR and digital marketing, we have a deep, holistic understanding of the lifestyle and hospitality industries and the tactics necessary for success. We are highly skilled at facilitating partnerships and events to maximize ROI and drive revenue. Innovation and creativity in PR and marketing are necessary for restaurants, bars, hotels and brands to thrive. And because we have honed our own connections and understanding of restaurants, bars and hotels and their unique needs, we can quickly strategize how to best tap all of a client’s resources – and our own – to create impactful campaigns. Thinking out of the box comes naturally to our team.”

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