The PR Net 100, 2022: PURPLE

Purple has long looked after some of the most coveted fashion, beauty, lifestyle and hospitality brands around the globe, and the agency recently repositioned itself to be able to provide even more support to such top names. With about 25 years in business behind them, the leadership team made the decision to join Together Group, a collective of marketing pros with a focus on global luxury and lifestyle sectors – an important move on the growth trajectory PURPLE’s been on for the past few years. In addition to opening a Miami outpost, the agency has started providing full-scale event production services. Purple most recently announced Donna Faircloth’s appointment as Director of North American Operations to support the agency’s ambitious expansion strategy. Among the agency’s recent client successes is the VIP team’s work securing Hailey Bieber as the face of the Superga campaign, which achieved nearly one trillion media impressions globally over the course of the year, as well as selling through all the pieces from the collection that were featured in the project.

Leadership team:

Kathleen Barnea Spink, Executive Vice President

Andrew Lister, Executive Vice President

Notable long-term clients:

EDITION Hotels/Ian Schrager, PUBLIC Hotels, Polaroid, Technogym, Tom Dixon, The Invisible Collection, Salt Hotels, Great Jones Distilling Co., Maison Francis Kurkdjian, ILIA, Smashbox, Dr. Jart+, Noble Panacea, Trudon, Net-A-Porter, YOOX, V Magazine, DSQUARED2, Messika, Fabergé, Bally, Golden Goose, Casablanca, Laquan Smith, Monot, L’Agence, Marcelo Burlon

New client wins:

Christie’s, L’Avenue at SAKS, Mickalene Thomas, The Georgian, The Surf Lodge, Le Labo, Fekkai, Balmain Hair Couture, Hugo Boss, Fred Segal, MCM, Aman, PE Nation, Phillip Plein, Delvaux, Casadei, Nahmias, Stetson, Hanifa, Superga, Sebago, Kappa, Apple Music Live, British Fashion Council Fashion Awards

Are there any new practice areas that you've started offering?

“PURPLE is synonymous with events. In addition to guestlist management for the collaboration with Vogue and Focus Features for the NY launch of the film “Ms. Harris Goes to Paris,” and the seated dinner with Elle Magazine to celebrate its ‘Women in Music’ issue honoring Doja Cat in Los Angeles, the team recently upped its ante in the event arena with its newest offering of full-scale production capabilities. From creative concept to execution, PURPLE has transformed spaces and created custom elements to spotlight their brands including YOOX, Great Jones Distillery and Fabergé. From an exclusive summer brunch with a pop-up shop to a night of whiskey flights, an art installation and a speakeasy, PURPLE is pleased to demonstrate its production capabilities with the fabrication of elaborate and unique experiences for each client.”

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