The PR Net 100, 2022: PR Consulting

Find PR Consulting at the intersection of the most sought-after fashion, beauty, retail, lifestyle, art and hospitality names around the world. With 25 years in the biz, the agency has helped develop emerging talent and also supported legacy brands like Ferragamo, Nordstrom and Louis Vuitton. From The Met Gala at The Mark Hotel and Balenciaga’s Spring 2023 runway show at the New York Stock Exchange to launching hotspots The Nines and Hotel Chelsea, PRC remains at the forefront of NYC culture this year. Beyond the city, PRC has also worked with many clients to launch their first metaverse initiatives, including adidas Originals, Ferragamo, Mango and Matte Projects. B2B is another area of growth at PRC with several enterprise and media companies including Highsnobiety and NuORDER.

Leadership team:

Pierre Rougier, Founder & President

Sylvie Picquet-Damesme, Partner & CEO 

Nathalie Ours, Partner, Paris

Matt Kays, Junior Partner, New York

Notable long-term clients:

Acne Studios, adidas Originals, AMIRI, Cheval Blanc, Dries Van Noten, Editions de Parfums Frédéric Malle, Ferragamo, Gabriela Hearst, John Lobb, KITH, Louis Vuitton, Nordstrom, NuORDER, Thomas Keller Restaurant Group, Paco Rabanne, Pitti Uomo, Raf Simons, Sant Ambroeus Hospitality Group, SK-II, SSENSE, Sterling Ruby, Stone Island, Y-3, YEEZY Gap

New client wins:

66° North, ALAIA, Aku, Banana Republic, Boden, El Quijote, Faculty, Golden Age Hospitality, Highsnobiety, Hotel Chelsea, Matte Projects, Taffin Fragrance, Tamara Mellon, The Mark Hotel

How are you innovating and moving the industry forward?

“PRC has implemented a hybrid team structure across industry specialties to better serve our clients and their evolving goals and objectives as the industry becomes increasingly cultural and lifestyle focused. We offer Web3 strategy beyond the crypto and fintech spaces to provide cultural positioning and help our clients build diverse communities. We are redefining KPIs with our partners and clients to encompass a more holistic communications approach that will ultimately move the needle, generate awareness and achieve our clients’ positioning objectives.”

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