The PR Net 100, 2022: Platform PR

A self-proclaimed new-gen agency, the Platform PR team doesn’t consider themselves publicists: they’re brand strategists. Their approach has garnered them an impressive client list of esteemed fashion and beauty names across digital, events and talent. The latter is a newer offering, as the agency launched a talent division to connect top players in the fashion industry with the right opportunities. They recently partnered designers Laura Kim and Fernando Garcia with Masterclass, and celebrity stylist Micaela Erlanger with Nikki Beach. Another talent win: the team introduced Roberto Cavalli to transgender activist and actress Daniela Santiago, who was subsequently featured in the brand’s first campaign under new creative director Fausto Puglisi. It’s been a busy year beyond that, as founder Marco D’Angelo and team spearheaded the global strategy for Augustinus Bader’s new haircare line and skin care products, and also launched the US strategy supporting Ferrari’s new ready-to-wear line. 

Leadership team:

Marco D’Angelo, Founder & Chief Strategist 

Notable long-term clients:

Oscar de la Renta, Roberto Cavalli, Saks, Augustinus Bader

New client wins:

Ferrari, Brunello Cucinelli, Mulberry, Christian Cowan

How are you innovating and moving the industry forward?

“The world of PR has changed rapidly in the past five years. There’s a very blurred idea of what people think PR is. At Platform, we don’t consider ourselves publicists anymore, but rather brand strategists. The client wants 360-degree advice on everything around your market. We have to be knowledgeable on everything from social media and campaign talent to retail landscape, celebrity dressing and community building. It’s not enough to be able to tell a story to the press; part of our job is to put all the pieces together and present it to the client.”

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