The PR Net 100, 2022: Parasol Marketing

Parasol Marketing’s client roster is essentially a dream bucket list of top names in luxury lifestyle hospitality and travel. For example, the agency was awarded One&Only Resorts to its client portfolio for the eighth consecutive year, and the team oversaw the launch of One&Only Mandarina, the ultra-luxury collection’s second outpost in Mexico (and now one of the most sought-after resorts in the country). Most recently, One&Only Mandarina was honored in HD Awards 2022 by Hospitality Design Magazine and has welcomed leading tastemakers including photographer Alice Gao and author and interior designer Athena Calderone. This year, Parasol also introduced One&Only Portonovi, the collection’s debut in Europe, located on Montenegro’s Adriatic Coast. On the hospitality front, the agency started representing beloved restaurant Emmy Squared Pizza’s 16 outposts all over the US, a beach resort in Turkey and a mezcal bar and restaurant in Brooklyn.

Leadership team:

Andrea B. Werbel, Founder

Notable long-term clients:

One&Only Resorts, Inn at Perry Cabin, Baglioni Hotels & Resorts, Fairmont Miramar Hotels & Bungalows, Baha Mar

New client wins:

Emmy Squared Pizza, METT Hotel & Beach Resort Bodrum, Fandi Mata Restaurant + Mezcal Bar

How are you innovating and moving the industry forward?

“As the traditional media landscape continues to shift, brands will benefit more and more from less traditional forms of awareness. I've been a big proponent of designing and integrating thoughtful brand marketing partnerships and collaborations for our clients. This is not about simply putting a logo on a glass, but rather (and especially for luxury brands), when done well, partners benefit from enhanced value propositions, expanded awareness and increased revenue. We continue to serve as brand architects for our clients to innovate our approach with unexpected brands with whom we collaborate, designed to propel awareness within the right audience. Additionally, Parasol continues to advance the industry with our entertainment marketing initiatives. We continue to successfully connect our hospitality clients with today's leading celebrities and tastemakers as well as secure filming opportunities that result in global expanded storytelling awareness for our hotel and resort clients.”

Contact The PR Net