The PR Net 100, 2022: No. 29 Communications

The No. 29 team has been focused on sustainability and impact since the agency’s launch almost a decade ago, and today their offerings are more top-of-mind than ever for brands and organizations in nearly every industry. In the last year, No. 29 expanded to work in the sustainable beauty space through clients including Maison/Made, a mission-driven brand that is the first to champion certified biodynamic agriculture through high-performance luxury skincare, as well as TooD Beauty, a gender-fluid vegan makeup brand. To push its ability to drive more positive impact and help foster more sustainable and ethical brands, No. 29 has created an advisory board of experts to help vet new clients on their sustainability efforts and practices. In addition, the agency is set to launch consultancy services to help clients better assess and strengthen their current sustainability practices.

Leadership team:

Erin Allweiss, Co-Founder

Melody Serafino, Co-Founder

Notable long-term clients:

TED, Happiest Baby, VEJA, Happy Family Organics, Oliver Jeffers, Sophia Roe, ReFED, Aqua-Spark

New client wins:

Rothy’s, Leah Thomas, Future Card, Terra Kaffe

How are you innovating and moving the industry forward?

“Since being founded in 2013 by Erin Allweiss and Melody Serafino, No. 29 remains one of the only PR agencies focused solely on sustainability and impact. Today, the agency continues to focus its efforts on elevating the voices of those creating real change, maintaining a client roster of brands, organizations and individuals focused on sustainability and social impact. A novel idea at the time of the agency’s launch, these topics are now table stakes. No. 29 supports its clients’ values — rallying for equity, conservation and preservation of nature, physical and mental health and well-being, and circularity in design — in order to push their respective industries at large to make better choices. No. 29 is further able to leverage each client’s collective interest in ethical business to create synergies that are innovative, interesting and impactful. No. 29’s universal goal is to inspire or support action that creates momentum for positive change. In support of this mission, Melody and Erin expanded outside of their day-to-day PR work to launch Enough. ( in January 2021. The interview-based media platform highlights the people and brands who are solving environmental problems and providing alternative models to runaway capitalism. Described as a platform "for those who are fed up but aren't giving up," podcast guests have included artist and best-selling children’s book author Oliver Jeffers, activist Celine Semaan, Congressman Earl Blumenauer, co-founder of Noah clothing Estelle Bailey-Babenzien, sustainable fashion designer Maria Cornejo, chef Camilla Ruth Marcus, FEED founder Lauren Bush Lauren and filmmaker and photographer Chris Burkard.”

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