The PR Net 100, 2022: Magrino

A New York staple, Magrino just celebrated a major milestone: 30 years in business. The team wasted no time in getting back at it as the world reopened, with staff officially in office, traveling for client to-dos and activating IRL events all over. It’s that hustle that has garnered the agency 25 percent growth over last year, especially in their wine and spirits division; Magrino took on new brand launches for Blake Lively’s Betty Buzz, and Hilarie Burton and Jeffrey Dean Morgan’s MF Libations, as well as the Fine Wine portfolio for Constellation Brands. In addition to those new names – plus business wins in their travel, real estate and consumer divisions – the agency saw much success in organic growth with existing clients Whispering Angel, New York City Decorator Showhouse and The Ranch Malibu, to name a few.

Leadership team:

Susan Magrino, Chairman & CEO

Allyn Magrino, President and CRO

Notable long-term clients:

Martha Stewart, Whispering Angel, Hunter Douglas, Cuisinart, Lotte NY Palace, Christie’s International Real Estate, Miracle Pop Ups, SCOUT, The Ranch, Vaughan, Kips Bay Decorators Show House, The Luxury Collection of Sardinia

New client wins:

Omni Hotels & Resorts (AOR for the overall brand), Omni Grove Park Inn, Omni Barton Creek, Omni Mt. Washington, Omni Amelia Island, Omni La Mansión del Rio / Mokara Hotel & Spa, Omni Boston Hotel, Omni La Costa, Omni PGA Frisco, Omni Atlanta Hotel, Omni Rancho Las Palmas Resort & Spa, Omni Homestead Resort, Omni Dallas Ft. Worth, Hilton Vallarta Riviera, Conrad Tulum, Hotel Du Pont, The Morrow Hotel, Hotel Louis, Scribner's Lodge, Canoe Place Inn, Rebel Hospitality, Renwick Hotel, One Wall Street, Menin Development, Alba Palm Beach, Betty Buzz, Dough Wines, Fuji Whiskey, Flybird, Mischief Farm Libations, Robert Mondavi Winery, Ruffino, Double Diamond, Schrader Cellar, Mount Veeder Winery, To Kalon Vineyard Company, Phoodle, Oumere, 1Kind, Cobble & Co., Roots Fund

Are there any new practice areas that you've started offering?

“We are quickly evolving into a communications practice, focused on staying ahead of the ever-evolving media ecosystem. No longer do we think about PR as just media relations, but rather, we’re building a comprehensive, multidisciplinary team of people who have unrivaled access and relationships. Our team includes experts in brand development, creative, social media strategy, social content creation, experiential design and event planning, and, of course, media relations. We are the ultimate communications firm.”

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