The PR Net 100, 2022: M18

M18 has grown its geographical reach, with over 130 clients and working on projects in approximately 30 cities around the world. Their best-in-class client portfolio ranges from large-scale developments in New York, Los Angeles, South Florida and London to representing market-leading hospitality properties in over 20 cities globally. For example, one of M18’s new clients is Borgo Santandrea Italy, the first new luxury hotel to open on the Amalfi Coast in 15 years. M18 opened a Miami office in Spring 2022 to focus on the Florida and Southeast region, which has been growing quickly. The team also continues to expand services to meet new client demand, including social media and digital offerings. Likewise, within their different client practices, the agency continues to broaden their project categories. For real estate, this means condominiums, rentals, commercial, corporate, masterplan and crisis. For hospitality, this means boutique, larger scale, urban, resort, rural, destination and international.

Leadership team:

Michael Tavani, Co-Founder

Meg McGinnis, Co-Founder

Notable long-term clients:

Water Street Tampa, Extell Development, Lefrak, Bunkhouse Group

New client wins:

Century Plaza Los Angeles, Centennial Yards Atlanta, The Cortland New York, Inness Upstate NY, Borgo Santandrea Italy, Park Lane New York

How are you innovating and moving the industry forward?

“We are entirely focused on providing our clients with market leading expertise within our areas of focus, and high-level results and impact based on our clients’ objectives. Sometimes that involves innovating and evolving our tactics to achieve that, and other times it means doing the core things exceptionally well. We've been involved in some of the best new projects in the country in the hospitality and real estate sectors. Recent campaigns which have achieved a high level of public exposure for their openings include Aman New York Residences, Four Seasons New Orleans Residences, One&Only Mandarina Private Homes and Mandarin Oriental Residences, Beverly Hills, to name a few.”

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