The PR Net 100, 2022: Lippe Taylor

Two key milestones stand out amid Lippe Taylor’s stellar year to date: their acquisition of Cheer Partners (a company that specializes in DEI consulting) and the re-launch of their sister agency, twelvenote (a new agency brand with complementary capabilities helmed by longtime leader Tracy Naden). The NYC-based agency also opened up a new Los Angeles office and laid the groundwork for offices to come in Chicago, Atlanta and Minneapolis (all of which now have half a dozen people on the ground). Lippe Taylor has also been hard at work on its own innovations, including the publishing of Friction Fatigue, a book that describes the agency’s approach to work and many insights from their own case studies (the book became #2 on the WSJ best-selling business books list this summer). Following the themes outlined in the book, Lippe Taylor introduced inCONCERT, a novel way of co-producing branded content with media companies. On the measurement side, they debuted a landmark study that is being published in a peer-reviewed academic journal, and debuted a redeveloped software stack to support their award-winning Hypatia measurement platform. Finally, their expanded digital and creative teams are paying off: through its growing content studio, the agency had two clients take their digital videos and turn them into television commercials.

Leadership team:

Maureen Lippe, Chairman

Paul Dyer, Chief Executive Officer

Notable long-term clients:

Nestle, Bayer, Johnson & Johnson, Citigroup, Abbvie, Spectrum, Kao, Godiva, Sanofi, P&G, Edgewell, and Galderma

New client wins:

Pinterest, Simply Good Foods, Tarsus Pharmaceuticals, Redesign Health, Impel Neuropharma, Clarus Therapeutics, and ConAgra

How is the agency advancing DEI in the industry?

“Lippe Taylor has created a number of Employee Resource Groups, [which are] employee-led groups that aim to foster a diverse, equitable and inclusive workplace aligned with Lippe Taylor Group’s mission, vision and values. More than a third of our employees participate in at least one ERG. Every staff meeting features a DEI discussion, and we offer DEI-based trainings every month to raise sensitivity and allyship among employees. We implemented processes to evaluate influencer talent equitably, including a proprietary approach to "blind" casting based on data. Through our Black ERG, known as The Inkwell, we introduced the first and only Juneteenth celebration at this year's Cannes Lions Festival of Creativity offering Black American professionals the opportunity to still celebrate the holiday abroad as well as brands and business leaders who identify as allies, to learn and understand the holiday better.”

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