The PR Net 100, 2022: Krupa Consulting

Rachel Krupa launched Krupa Consulting in 2010, backed by her longtime tenure as a force in culinary, hospitality and wellness communications. Since then, her agency has curated a client list of brands that have a passion to improve the food ecosystem, address sustainability, innovate wellness technologies and elevate the conversion around better-for-you ingredients and self-care. The team’s strategic PR lens goes beyond the traditional, with services including affiliate marketing as well as new programming – like Diversity, Equity, Inclusion & Belonging (DEIB) training – to better themselves and their clients alike. That’s helped them land their clients brand awareness and awards, from Perfect Day being named on Fast Company’s list of “World’s Most Innovative Companies” to the successful launch of celebrity products like Naomi Osaka’s skincare brand KINLO and Kendall Jenner’s 818 Tequila.

Leadership team:

Rachel Krupa, Founder

Notable long-term clients:

Our Place, McConnell’s Fine Ice Creams, Maman, BALMUDA, The Goods Mart

New client wins:

ARMRA, Mercado, Famous Dona, Pop & Bottle, De La Calle, Frame Fitness Haus, Sweety Ice Cream

Highlight any particularly successful client campaigns and their outcomes.

“This year, Krupa Consulting was tasked with launching Our Place’s first celebrity partnership with actress Selena Gomez. After building a thoughtful press strategy, Krupa executed a series of embargoed outreach which resulted in extensive press coverage on launch day and over 3.9 billion press impressions. Placements spanned lifestyle, culinary, business and entertainment spaces, with features in everything from Architectural Digest, Harper’s Bazaar and Condé Nast Traveler to Cosmopolitan, Hollywood Reporter and more. Krupa Consulting also launched Wondermind, a new mental health platform from Selena Gomez, as well as entrepreneurs Daniella Pierson and Mandy Teefey. Krupa was tasked with introducing Wondermind into the mental health conversation on a national scale, differentiating the brand from others on the market. Through targeted top-tier outreach, Krupa introduced Wondermind via a national broadcast segment on Good Morning America, followed by top-tier press in outlets such as Elle, InStyle, Harper’s Bazaar, Teen Vogue and more.”

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