The PR Net 100, 2022: Hello PR Group

Helmed by Erik Perez and Marisa Jones Issa, LA-based Hello PR Group has had an exciting year working on comms and strategic development for their design, lifestyle and luxury brand clients. At the start of 2022, the team brought on a director-level team member based in New York, solidifying their position in a new market (in addition to two new team members in Los Angeles). Recognizing that the agency’s role is more than just PR, Hello PR Group expanded their overall capabilities to include marketing, and the team now advises clients in disciplines outside of typical PR including branding, affiliate links, e-commerce, social, video and partnerships. The diverse agency is queer and female-owned, and leadership is proud to foster an inclusive community at work.

Leadership team:

Erik Perez, Principal

Marisa Jones Issa, Partner

Notable long-term clients:

Knoll, Ike Kligerman Barkley, KAA Design Group, TUUCI, The Rug Company

New client wins:

Marmol Radziner, LAZZONI, Portmeirion Group US (Portmeirion, Spode, Nambe), Pavilion

Highlight any particularly successful client campaigns and their outcomes.

“We recently launched the new Knoll Newson Task Chair during NeoCon and MillerKnoll Design Days in Chicago. We lined up an exclusive feature story in Fast Company before the in-person press preview and launch. Several digital and in-print features ran afterward. During Winter 2021-22, we worked with RAMSA and Rocky Mountain Hardware to launch the new Oasis collection. The PR plan consisted of outreach, an online press preview with RMH and the RAMSA team, and coverage in the key shelter publications. We then showed the new collection in NY during ICFF. The RMH team met with press in person and described the brand’s key attributes. The new collection was covered by a number of national and regional publications including LUXE Interiors + Design, House Beautiful, Galerie, Interiors, and Interior Design among others.”

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