The PR Net 100, 2022: Head & Hand PR

Head & Hand PR specializes in design and luxury lifestyle public relations, representing top names across these industries. This year, the agency signed on over 10 new clients, and expanded their repertoire to represent a luxury fashion brand. To better serve these new – and the many existing – clients, the NYC-based agency promoted four team members and brought on a new executive director. Head & Hand PR also expanded their service offerings, adding marketing strategy, social media analysis, industry surveys and content ideation to the mix. Under president Katharina Plath’s leadership, the agency added integrated media buying as a service to their standard PR package, resulting in a more holistic earned and paid media marketing approach for clients. This service has already proven to be successful in helping the internal team determine KPIs and the measurement for success based upon the client’s specific needs and goals.

Leadership team:

Katharina Plath, President

Notable long-term clients:

Dedar, Roche Bobois, Stephen Burks, Gaggenau, Modernist Cuisine

New client wins:

GRAFF, The Deermar, Luna Benai, Zanotta, David Hewett, The Opera Gallery, The Edison Gramercy, John Pomp, Rachel T. Hicks

How are you innovating and moving the industry forward?

“We are focusing all our efforts on active and 360 PR. We make sure to leverage all channels – social media, website content, email newsletters and customer surveys – to engage with the press and directly with consumers. This approach requires strategic measurement and deliberate brand messaging and positioning, thus driving the idea of PR forward into a more integrated and crucial marketing role.”

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