The PR Net 100, 2022: FITZ & CO

FITZ & CO has been at the forefront of contemporary art and culture communications for over two decades. Today, that looks like collaborating with industry leaders to minimize the gap between the traditional contemporary art world and digital art professionals. Case in point: one focus for FITZ & CO’s global team is to connect emerging players in the NFT arena with key art world media and VIPs, and ensure the successful integration of digital art players and businesses in key art world moments and industry conversations. With the agency’s help, NFT clients harness their unique position to stage exhibitions that invite the viewer to thoughtfully engage with the worlds of art and blockchain. The agency also recently expanded its roster within the rising Asia-Pacific (APAC) market, and the team largely attributes this growth to FITZ & CO’s Korean-native Vice President, Yun Lee, who has helped with facilitating international coverage for Seoul as a key market and destination for contemporary art and culture.

Leadership team:

Sara Fitzmaurice, CEO & Founder

Notable long-term clients:

Art Basel, BMW Group Culture, Storm King Art Center, Faena Art, various pavilions and projects at The Venice Biennale, Alserkal, Aorist, The Clark Art Institute

New client wins:

Kiaf SEOUL (Korea International Art Fair), LG Electronics,, Korea: Cubically Imagined

How is the agency advancing DEI in the industry?

“FITZ & CO consistently drives conversations among international clients about the importance of DEI work—inclusive of hiring and staff retention practices and community and audience engagement programs—encouraging each client to examine their everyday efforts from internal and external perspectives. On behalf of clients, FITZ & CO proactively engages with DEI consultants, not only in moments of challenge but on a project or annual basis, to support clients’ growth and evolution in diversity, access, equity, inclusion and belonging. At our own agency, our ethos surrounding issues in DEI does not stem from crisis but rather from a commitment to the work. We have engaged a DEI specialist with expertise in recruitment best practices, day-to-day operations, and professional development for our team, as we strive to make positive contributions to our clients, vendors and FITZ & CO staff alike.”

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