The PR Net 100, 2022: DKC

The past year was a pivotal one for DKC, as it was the most successful year in the company‘s history. In addition to significant growth across multiple industry sectors and media platforms, the agency launched new initiatives and practice areas to boot. DKC’s most strategic new initiative was the launch of DKCulture, a new division that connects the dots between brands, talent and BIPOC Gen Z + Millennials. DKCulture produces work that links purposeful content with large multi-channel communication campaigns, utilizing their PR, social and DEI expertise. A few early DKCulture clients include Snoop Dogg, Charlamagne tha God and Dr. Dre, as well as expansions of scope for existing clients including Moet Hennessy, Indeed and The Big East Conference. DKC’s Sports Division also launched a new practice area, DKC Campus, to guide brands, athletes, conferences and institutions through the new era of NCAA name, image and likeness. The agency has mastered the art of crafting storylines that drive conversation. From the creation of temporary housing for Afghan refugees to rolling out TikTok’s newest products, DKC engineered some of the biggest news stories of the last year.

Leadership team:

Sean Cassidy, President & CEO

Notable long-term clients:

Airbnb, Etsy, Away, Oracle,, BMW, Dyson, Moet Hennessy, Spotify

New client wins:

GoPuff, The Arena Group (which owns Sports Illustrated and recently acquired Parade), Headspace, Falcon’s Beyond, TikTok, K-18, Daring Foods, Brixton

How is the agency advancing DEI in the industry?

“DKC is committed to fostering a diverse, equitable, safe and inclusive environment that champions curiosity, confidence and empowerment in the workplace for every employee to thrive. Our Diversity, Equity and Inclusion Committee continues to drive the execution of goals, KPIs and action plans to meet our DEI standards in each facet of the company. We've established a Recruitment Hiring & Retention Strategy that seeks to increase staff diversity and greater BIPOC representation at DKC at all levels. We've launched and are developing original branded, educational content that grapples with critical cultural and historic topics, trends and themes; including a Speaker Series, monthly Antiracism Newsletters and a DEI podcast. We will continue our cultural sensitivity and micro-aggressions training - initiated in Fall 2019. We're driving Diversity, Equity and Inclusion beyond DKC by engaging with Black and minority-owned businesses, entrepreneurs and organizations that push to dismantle systemic racism and injustices, through DKC Impact, our pro-bono service offering; and new business sourcing. We will continue to observe holidays and events as an entire company that honor, celebrate and commemorate Black and multicultural history, experiences and beliefs.”

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