The PR Net 100, 2022: Derris

When it comes to launching brands from zero to cult-favorite status, Derris is the authority. Innovative clients including Warby Parker, Glossier, Good American, SKIMS, Supergoop! and more are a testament to this, as is BerlinRosen’s recent majority investment in the agency. The agency has announced expanded offerings to help bring brands they believe in to life; now clients can work with their Creative & Content, Influencer Marketing and Experiential & Events divisions through In Person, a joint venture with the hospitality leaders at the thank you organization, that focuses on creating temporary and permanent retail experiences. In addition to building diversity within the Derris team, agency leaders keep a pulse on representation within their client roster. Currently, 43 percent of their clients have BIPOC representation amongst their founders or C-Level leadership. They also launched Project Mercury, a joint venture between Derris and Mythology aiming to bring new perspectives and ideas to the world of start-ups and innovation. The goal is to ensure there are more Black voices in the founder community, more Black ideas championed and more Black-owned concepts realized.

Leadership team:

Jesse Derris, Founder

Lisa Frank, Partner

Notable long-term clients:

Warby Parker, Everlane, Reformation, Glossier, Harry’s, Good American, Shopbop, Supergoop!

New client wins:

abc carpet & home, Alaska Airlines, Bombas Hodinkee, KEEN, SKIMS

How are you innovating and moving the industry forward?

“We think strategically, not tactically, developing and executing creative and unexpected ideas for our clients that place them at the forefront of the zeitgeist. The Derris-client relationship is a true partnership. Our best work starts at the idea phase, where we act as thought partners on how brands activate, helping build campaigns and initiatives. We’re channel and platform agnostic, and believe our role is to help our brands tell smart and strategic stories in order to reach the right audiences and build brand affinity whether that be in business, trade or consumer press, on a brand’s owned channels, or through shared content (influencers). We apply this framework to any category, both with established later-stage companies and disruptors in emerging spaces (Web3).”

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