The PR Net 100, 2022: DADA Goldberg

If you’re looking for design style and innovation, look no further than DADA Goldberg. In addition to supporting a roster of global design, architecture and lifestyle brands, the agency has expanded their fashion and lifestyle practice with the addition of Jenni Kayne apparel and Oak Essentials (their wellness and beauty line). They have also started a collaboration with Outline Brooklyn, a retail store that merges fashion, jewelry and home. DADA Goldberg’s product placement practice has grown tremendously, bridging high-design and distinct homewares, bringing the agency further into the world of influencer marketing. They have broadened their digital content creation practice as well, adding new brands in the real estate space. The team is now a leader in digital placemaking, bringing a mixture of high-level design together with editorial-style content. At its core, leadership is inspired by the changes in the media landscape, which prompted them to pilot an innovative digital media practice designed to give voice and vision to residential communities, hotels, designers and other creative companies in 2021. This year, they’re investing further in the team, bringing on a new leadership position to help manage the growth they’re seeing in this category.

Leadership team:

Defne Aydintasbas, Co-Founder

Rebecca Goldberg-Brodsky, Co-Founder

Notable long-term clients:

Athena Calderone, The Lake House on Canandaigua, Workstead, The Brooklyn Home Company, Hendricks Churchill, LANG Architecture/ Hudson Woods, Stonehill Taylor, Arper, Foscarini, Max ID NY

New client wins:

Jenni Kayne (including Jenni Kayne apparel line, Oak Essentials beauty and Jenni Kayne Home), Outline, The Brooklyn Tower, Prospect Refuge, Alexandra Loew, Messana O’Rorke, Studio DB, Olivia Stutz, Aqua Creations, Fox Fodder Farm, Maiden Home, Olympia DUMBO, HWKN by Mattias Hollwich, JDS Development Group

Highlight any particularly successful client campaigns and their outcomes.

“When Jenni Kayne came to us in March 2022, the opening of its Ranch in Santa Ynez, California was imminent. They had spent two years renovating the property to fit the values and aesthetic of Jenni Kayne. The space was the first fully-interactive lifestyle environment for private tours with friends and family of the brand, including media, influencers and celebrities. Coverage kicked off with a long-form digital story on Architectural Digest. WWD put Jenni Kayne on its cover and detailed the brand’s past, present and future, interviewing Jenni herself and CEO Julia Hunter, another powerhouse woman who is leading the team on the path to IPO. CULTURED Magazine, which has a cult following among elite creatives and collectors, followed up with another long-form story. When we meet with Jenni Kayne’s retail teams, and scroll TikTok, we’re thrilled to hear that people are calling around trying to figure out how to get into the Ranch. This was the goal from the outset: create a hospitality-caliber space using our destination-driven marketing experience to further differentiate the brand.”

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