The PR Net 100, 2022: Carfrae Consulting

With a resume listing prior leadership roles at brands like Calvin Klein and Ralph Lauren, it comes as no surprise that Malcolm Carfrae’s namesake communications agency represents some of the most stylish fashion, beauty and lifestyle brands out there. Aside from being well-heeled, Carfrae and his team are reputed for their 360-degree global services, from PR, retail marketing, branding and corporate comms to events, social media and VIP. This year, the agency’s client list has grown to include luxury names across spirits, hospitality and activewear.

Leadership team:

Malcolm Carfrae, Founder & Principal

Notable long-term clients:

Zimmermann, Dr Barbara Sturm, RH

New client wins:

Wölffer, The Colony Hotel, Perfect Moment

What have been some of the agency’s greatest successes of the past year?

“The return of global events, including those in Madrid, NYC, the Hamptons, San Francisco, Miami and Palm Beach – with many more to come.”

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