The PR Net 100, 2022: Camron

Design communications agency Camron has had a booming 2022 across its offices, from their UK HQ to their presence in NYC, LA and Milan. Earlier this year, PR vets Kimberly Flaster and Angharad Coates joined the agency to co-lead its strategy for Camron US. Fast forward and this division has transitioned to Camron North America, as the agency just opened up a Toronto office (they already represent EQ3 and Canada's most prestigious architecture firm, KPMB). Also of note this year: Camron launched its inaugural Power of Design, a print and digital platform focused on sharing their POV on the impact of design. As they work to give such talented design minds representation on the global stage, the team is also helping better the industry as a whole; Camron is currently supporting MillerKnoll on their Diversity in Design initiative.

Leadership team:

Alexei Orlov, Owner

Notable long-term clients:

Nike, Gucci Decor, MUJI, Olson Kundig, Design Miami, 1st Dibs, Farrow & Ball, Holly Hunt, Alfredo Paredes

New client wins:

MillerKnoll's portfolio of brands, including Design Within Reach, Herman Miller and Knoll; Jeremiah Brent's ATRIO, the launch of Bisazza's collaboration with Fornasetti

How are you innovating and moving the industry forward?

“In 2022, Camron launched Power of Design, a platform focused on what design means and featuring the most prominent voices in tech, product, brand, industry and innovation The printed and digital publication was distributed widely in the design world. It included such voices as Joe Gebbia of AirBnB, Jonathan Mildenhall of 21st Century Brands and Damian Bradfield of WeTransfer.”

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