The PR Net 100, 2022: bread & Butter

It’s been a big year for the hospitality pros at bread & Butter (b&B). Within the last year, the agency opened offices in Atlanta, Denver, Washington D.C. and Newport, bringing the company footprint to 17 offices nationwide. With expansion on the brain, they also brought on a U.K.-based partner to expand its reach in Europe and Asia. On the work front, b&B’s travel team has expanded in both quality and quantity of hotel and destination clients, and their client services have followed suit. Their digital division expanded beyond social media management and influencer marketing to include social media advertising, Google ads and email marketing. In addition, b&B has strengthened its focus on affiliate marketing in order to help its CPG clients maneuver the new media landscape. With a focus on growing creative and design services, the agency welcomed a new creative director as well as two new designers. The team now offers services including brand identity, website design, menu design and content creation, and is building its Shopify expertise to craft e-commerce websites for CPG and spirit brands.

Leadership team:

Rachel Mays Ayotte, Founder & CEO

Notable long-term clients:

Eat Heavy Restaurant Group (Dominick’s, Little Dom’s, 101 Coffee Shop, Little Dom’s by the Sea), Chef Maneet Chauhan, El Cortez Hotel & Casino, Timber Cove, Marriott International, the Americas, Visit Tucson

New client wins:

Four Seasons San Francisco, Starlight Motor Inn, Grand America Hotels & Resorts, Alma, Stellar Pizza, Cabra, Akua, Wynn + Encore Hotels, Elysian Bar and Bacchanal, Jacquin’s, Conrad Nashville, Zankou Chicken, tbh, Highland Park Whiskey

How are you innovating and moving the industry forward?

“We operate by the mantra that the only constant in life is change, continually driving ourselves to transform and evolve. Over the past year, we’ve completely flipped how we think about and approach communications campaigns. With that, we find ourselves saying ‘yes’ to ourselves by saying ‘no’ to others. We no longer sign on for campaigns we don’t believe will meet client goals. We have advanced our practice by challenging the accepted conventions of traditional PR and now focus on what will be most impactful for our clients. Where PR used to be our bread and butter, we now find we’re utilizing public relations to support a campaign instead of it being the cornerstone. We’ve grown infinitely more comfortable and confident with the fact that bread & Butter isn’t for everyone. We want partners who are forward thinking and open minded as well.”

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