BPCM has long acted on its dedication to sustainability and corporate responsibility, and this year, the agency forged forward on its path. BPCM officially launched a Corporate Purpose practice in 2022, which provides strategic consulting and communications services for purpose-driven companies and organizations. This industry-agnostic practice is inclusive of ESG, delving deep into a brand or organization’s core to help unearth and amplify its true purpose. This practice also endeavors to transform BPCM into a net-positive company. Earlier-established initiatives have been fruitful, too: Since the BPCM Sustainability & Impact practice launched three years ago, it has grown to be nearly 15 percent of the agency through its leadership in communications and consulting expertise for material science, green chemistry, recycling and circular economy-focused companies and organizations. Outside of these areas, the BPCM team supports global names in fashion, beauty, hospitality and spirits. Hermès has long had a spot on their roster, and recent wins include the likes of FARM Rio, Virgin Hotels, the Fasano brand and Lalo Tequila, to name a few.
Vanessa von Bismarck, Co-Founding Partner
Carrie Ellen Philips, Co-Founding Partner
Ali Taekman, Partner
Julian Vogel, CEO, ModusBPCM
Notable long-term clients:
Hermès, Maybelline New York, Burton, Longchamp, Jennifer Meyer Jewelry, Amazon Fashion, Kering Eyewear, Tom Sachs
New client wins:
& Other Stories, FARM Rio, Vince, Apparel Impact Institute, Colgate Recyclable Toothpaste Tube, CeraVe (paid influencer campaigns), Dries Van Noten Fragrances, Penhaligon's L'Artisan Perfumer, VIOLETTE_FR, Lanserhof, ReVive, Virgin Hotels, Genesis House Tschuggen, The Fasano brand, Lalo Tequila, Juliet Wine, Little Saints
How are you innovating and moving the industry forward?
“BPCM is always exploring new areas of audience relevance, such as social platforms and new methods of consuming media, as well as vital areas of influence that shift overall behaviors, such as sustainability and Web3.”