The PR Net 100, 2022: bicom

bicom quickly solidified its place among the top agencies in Canada shortly after opening in 2015, and the team’s reach goes far beyond its offices in Toronto and Montréal. Over the past year, b nation – bicom’s nano-influencer community – retained over 2,000 new members and entered the US market to execute several campaigns. This community, something of an ever-expanding nano-influencer database, is also a tool for ensuring clients’ influencer marketing campaigns are diverse and inclusive. To keep its local and international momentum, bicom is focused on developing its digital services with an expanding in-house team focused on social media and content creation. They also started offering internal communications auditing and consulting services designed to help clients assess how effectively they engage and communicate with their employees across all channels.

Leadership team:

Marie-Noelle Hamelin, Co-Founder

Vicky Boudreau, Co-Founder

Notable long-term clients:

The North Face, Vans, RW&CO., Vichy, Wonderbra, CeraVe, SkinCeuticals, St-Rémy, Zonin

New client wins:

Diptyque Paris, Matrix, Biolage, Volkswagen, Fever

How are you innovating and moving the industry forward?

“As an agency, we embrace innovation and never-ending learning. Our team takes part in weekly industry webinars and events on the latest industry trends in PR and beyond. Most recently, we created Trend-Lab Series; these events spotlight creators, innovators, change-makers and thought leaders. In addition, we have adapted by developing hybrid events (using the Kahoot platform) and interactive team building activities.”

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