The PR Net 100, 2022: BerlinRosen

BerlinRosen has long been an industry leader, renowned for their impressive campaign work and dedication to bettering the industry (and maybe even society alike). Among the year’s top accomplishments are the agency’s DEI efforts, externally and internally. They cemented Color Of Change as the leading group pushing Facebook to remove disinformation and flag hateful content. They also reached a major milestone for the Fight For $15 movement, winning $150B in raises for 26+ million workers, of which $76B has gone to workers of color and $70B to women workers. The agency’s team reflects their commitment to DEI: currently, 51% of BerlinRosen’s full-time staff identifies as BIPOC, and the agency also increased the diversity of their internship program by at least 50% BIPOC interns each season now.

Most recently, BerlinRosen made headlines as agency leadership announced a majority investment in Derris. Over the past year, the agency made some internal shifts, too; they shaped a new Influencer Engagement offering, expanding their team with Social Media Director Timothy Chun and VP Brittany Cummings. Alongside EVP Janna Pea, they lead this new service line, working with clients such as SUMMIT One Vanderbilt, Brookfield, Meatpacking District BID, Fulton Fish Market and RVShare. They also established a Branding practice area co-led by SVPs Michael DiGiacomo and Ximena Ramirez.

Leadership team

Valerie Berlin, Founder & Principal

Jonathan Rosen,  Founder & Principal

Andy McDonald, Principal

Notable long-term clients

Audible, Bloomberg Media, Brookfield, Color Of Change, Cornell Tech, Nature Conservancy, SEIU, Samsung, Singapore Airlines, UNICEF

Recent client wins

American Cancer Society, BBC, Blink Charging, Bloomberg Intelligence, Daniel Boulud, GLAAD, Juilliard, Lincoln Center, Macy’s, Me Too Movement, Meatpacking District, Mozilla, New Georgia Project, UC Berkeley, Westfield, Wikimedia

How are you innovating and moving the industry forward?

“As BerlinRosen has grown over the past 15 years, we have established ourselves at the center of an emerging trend in the PR industry that we call corporate purpose. As consumers become more focused on the mission behind the brands they support, corporations and nonprofits alike are looking for pathways to shape and communicate their values and impact. Our deep work since our founding on the issues at the fore today—racial and social justice, climate change, LGBTQ+ rights, workers’ rights and more—positioned us to help clients navigate tough moments and provide authentic and meaningful engagement with internal and external audiences.”

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