The PR Net 100, 2022: Becca

Becca Parrish’s agency has long been a leader in the F&B space, and her team is a go-to resource for anyone seeking out the newest hotspots in cities all over the US. With offices in NYC and LA supporting a lengthy client roster, the Becca team has branched out to start supporting more tech and design-focused clients such as Roman and Williams Guild, Bespoke Only and ChowNow. A couple of hires have been key for successfully integrating these new practice areas: Jenny Macksamie, former Managing Editor of The New York Times T Magazine, joined Becca as Director of Special Projects, expanding the team's expertise in production, events, partnerships and design. Ben Rosenthal, who most recently led social media at Eleven Madison Park and Eleven Madison Home, joined as Senior Digital Marketing Manager to support across influencer relations, community management and emerging platforms. Within the last year, Becca has led PR campaigns for a diverse range of client events and initiatives, from the COTE-founded Taste of Asia benefit that raised over $1M for City Harvest and Apex for Youth, to an AAPI Heritage Month panel event with the Asian-American Design Alliance on the intersection of identity politics and design. They’ve also taken on up-and-coming brands on a pro-bono basis, including Crowns & Hops, a Black-owned beer brand out of Inglewood, California.

Leadership team:

Becca Parrish, Owner & CEO

Notable long-term clients:

Eric Ripert + Le Bernardin, Mashama Bailey + The Grey in Savannah GA, Casa Dragones Tequila, Rockefeller Center + Tishman Speyer, Ralph Lauren (The Polo Bar, Ralph’s Coffee), Tom Colicchio (Craft Restaurants, Vallata, The Colicchio Collection), Simon Kim + COTE Korean Steakhouse, Anchor Brewing Co., Claudette Zepeda, Pizzana in Los Angeles, CA, Hopkins & Co. in Atlanta, GA, Hotel June in Los Angeles, CA, Vicki Freeman + The Bowery Group, Addison in San Diego, CA

New client wins:

Fasano in New York, NY, Roman and Williams Guild and La Mercerie, Thompson Savannah, Le Bon Nosh in Atlanta, GA, Yangban Society in Los Angeles, CA, Crossroads Kitchen Las Vegas, Tributary Hotel in Willamette Valley, OR, ChowNow, Léon 1909 on Shelter Island, NY, Twelve in Portland, ME

How are you innovating and moving the industry forward?

“For us, our work has always been about anticipating trends before they happened, and putting our clients, whether they are personalities, destinations or brands, at the forefront of the cultural conversation. We understand that the world is and has always been more than media relations; it involves marketing, events, social media, and increasingly within the hospitality industry, an understanding of how that aligns with and supports the growth of a client’s business. Through regular ‘lunch & learn’ sessions on everything from social media tools to affiliate marketing, expanding our team to include a diverse group of specialists, and becoming more attuned to financial metrics and hard data, we are extensions of our clients’ in-house teams, redefining the meaning of PR.”

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