The PR Net 100, 2022: Battalion

The seasoned leadership team behind boutique communications agency Battalion has leveraged their expertise to attract a client roster of luxury timepieces, fine jewelry and equally beautiful cultural establishments. From the New York Botanical Garden to lab-grown diamond brand Lightbox, Battalion supports storied names and newer players alike across media relations, event production and social media strategy. Most recently, they started offering crisis prevention communications, a solution where they work closely with clients to quickly engineer solutions that mitigate the risk of a crisis actually happening. In addition to supporting cultural institutions on their annual events and orchestrating the American debut of global fundraiser The Prince's Trust Gala, the agency is doing their part DEI-wise. Keep an eye out of their upcoming initiative that will showcase the work of 13 incredible BIPOC jewelry designers who have been given first access to new De Beers Code of Origin diamonds – which are responsibly sourced, coded and blockchain-enabled to provide consumers with the ultimate assurance that their diamond is doing good.

Leadership team:

Jim Kloiber, Founding Partner

Robbie Cantonwine, Partner

Notable long-term clients:

De Beers, Girard-Perregaux, Johnston & Murphy, Watches of Switzerland, The New York Botanical Garden, Birdwell, Lightbox, Watchfinder & Co.

New client wins:

Breitling, School of American Ballet, The London Collective

How are you innovating and moving the industry forward?

“Something that we are passionate about and are now pushing harder than ever with our clients is the importance of being a good media partner. Of course, our job is to get great press for our clients, but it's also to advocate for the media outlets with whom we work. We operate within an increasingly fragile ecosystem, and if brands want to continue to get placements in quality media, then they must support them. That doesn't have to mean traditional advertising, and an important part of what we do for our clients is helping develop innovative, impactful, cost effective media partnerships that move the needle. They also help to ensure that these important media outlets will be able to retain the brilliant editors and writers that we all rely upon. We must do our part.”

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