The PR Net 100, 2022: Articulate

Articulate is the agency behind some of the world’s most well-known premium, legacy and challenger brands in the beverages space. From Maison Courvoisier to Perrier-Jouët, the team goes beyond traditional media relations to deliver on partnership engagement and management, content creation, event planning and execution, influencer engagement and more. A recent case in point: “We Found Joy,” a fully immersive series of global events to bring the beauty of summer to life, in Maison Courvoisier’s home of Jarnac, France. The series kicked off in New York in March 2022, traveled to South Africa in June 2022 and pops up in London in September 2022. Articulate also executed the Perrier-Jouët “1 With Nature” campaign in partnership with James Beard Award Winning and Emmy-nominated celebrity Chef Sophia Roe. NYC locals have likely experienced examples of Articulate’s outside-the-box thinking for themselves, too. The agency amplified its live event production qualifications to include public events, including founder Moira Breslin’s L.E.A.F Festival of Flowers and New York Irish Whiskey Festival, both designed to spotlight and bring recognition to passionate brands and curated experiences to New Yorkers.

Leadership team:

Moira Breslin, Founder & Managing Director

Notable long-term clients:

Pernod Ricard, Perrier-Jouët Champagne, G.H Mumm Champagne, Mumm Napa, Campo Viejo, Brancott Estate, Kenwood Vineyards Proximo, Maestro Dobel Tequila, Gran Centenario Tequila, Bushmills Irish Whiskey, The Sexton Single Malt Beam Suntory, Basil Hayden Kentucky Straight Bourbon, Sipsmith Gin, Legent Bourbon

New client wins:

Beam Suntory: Courvoisier Cognac, Pernod-Ricard: Lillet, The Glenlivet

How are you innovating and moving the industry forward?

“As Articulate continues to grow, we are investing in our team and Articulate Ventures in order to develop our own IP. Live projects include L.E.A.F Festival of Flowers and the New York Irish Whiskey Festival, both of which came to life in an effort to highlight various industries, bring communities together and marry brands in unique and interesting ways.”

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