The PR Net 100, 2022: Alison Brod Marketing + Communications

A longtime leader on the PR scene, Alison Brod’s eponymous agency represents some of the biggest names in beauty, fashion, consumer, food and beverage and beyond. In response to industry trends and client demand, the agency has built out a few specific practice areas of late, including crisis management. The team prides itself on its influencer division, which works hard on hijacking algorithms and maximizing creativity and new functions including TikTok Live Shopping, Instagram’s Checkout and YouTube Shorts. The agency now has a local team in Miami, which is supportive to its longtime Hispanic division.

Leadership team:

Alison Brod, Founder

Notable long-term clients:

L'Oreal Paris and ten L'Oreal brands including Garnier, It Cosmetics, SkinCeuticals, Kerastase, Essie, Lancome, Burger King, Popeyes, Old Navy, Kraft Heinz, Frida Baby+Mom, Evian, Yelp, bliss, SodaStream, Rock and Roll Hall of Fame, Coors, Retail Me Not, Spanx, Nails Inc., Tim Hortons, Aviation Gin (Ryan Reynolds), goop beauty, Allswell, Dollar Shave Club, SCOPE BASEL

New client wins:

Kiehl's, Charlotte Tilbury, Makeup by Mario, Siggi's and Stonyfield, Panera, Salt & Straw, Stephanie Gottlieb Jewelry, Resorts World, IHG Hotels, Mario Badescu, Amyris brands, Naomi Watts new Stripes menopause beauty collection, Rose Inc. by Rosie HuntingtonWhitely, JVN Haircare by Jonathan Van Ness and Eco Fabulous, Real Techniques/PPI, Curology, Saje, Lanolips, Coco+Eve, Pepsi Brands Soul Boost, Recur NFTs, Sixt car rental

What have been some of the agency’s greatest successes of the past year?

“Our creative marketing group has won Effies and Cannes Lion Awards and put together collaborations that have garnered billions of impressions, like Angie's BOOMCHICKAPOP ‘popcorn diamond ring,’ Kraft Mac and Cheese's Van Leeuwen Ice Cream collab, Justin Bieber's TimBits for Tim Hortons, Velveeta scented Nails Inc. polish, Frida Mom collab to feature the first Sports Illustrated Swim model with a C-section scar and more. The celebrity team has really been focused on relationships to bring opportunities to our clients – notably Britney Spears' wedding for Charlotte Tilbury and Stephanie Gottlieb Jewelry, Patrick Mahomes for Coors "Flash" Light, Ryan Reynolds’ video campaigns for Aviation Gin and Popeyes’ sponsorship of Met Gala After Party for LaQuan Smith, which was unexpected and noticed.”

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