The PR Net 100: Xhibition


International public relations firm Xhibition supports brands in the travel, lifestyle, architecture and hospitality industries – from a tiny, historic hotel in Northern Israel to a leading New York City real estate developer. The agency is headquartered in NYC, with international offices in London and Tel Aviv. Last year, Xhibition NYC welcomed Senior Account Director Rebecca Singelenberg to oversee tourism accounts. Xhibition recently announced a new office in London, helmed by PR veteran Grace Hitchen-Hilsley. The agency recently supported the launch of FEAST by Ottolenghi and Serax, Roll-A-Rama at the TWA Hotel and Welsh whisky distillery and brand Penderyn’s expansion in the US.

Notable long-term clients

Brown Hotels, TWA Hotel, The High Line Hotel, The Brodsky Organization, Deeper Africa Safaris, Dunton Destinations, Extraordinary Journeys, Inside Travel Group (Japan & Southeast Asia), M&H Distillery, ADDP Architects Singapore, OWIU, Marei1998, Ivo Bisignano, Saar Zafrir

Recent client wins

Georgian National Tourism Administration, The David Kempinski Tel Aviv, Hurtigruten Expeditions, Penderyn Whisky, In Residence by Pieter Brundyn, Locanda La Raia, TRIPS by Culture Trip, VIP Traveler

What was your biggest business challenge this year and how did your team overcome it?

Our core business is in travel and hospitality, so the effects of the pandemic reached us almost immediately as borders closed, flights were cancelled, hotels emptied, and destinations found themselves unable to welcome travelers.

The biggest business challenge during the past year has been finding stability in a time of great uncertainty -- stability for our clients, our employees, and our business. We had to figure out how to provide meaningful results to clients looking to navigate the pandemic; how to find a steady new business pipeline to keep staff engaged and drive confidence; and how to appropriately plan and deliver business results in a landscape that continues to change, shift, and evolve rapidly. The challenges have been unprecedented and at times frightening, but it has also been a thrilling time for our business that has forced us to evolve in new ways.

Xhibition has adapted to the instability by staying nimble, growing our non-travel practice, and focusing on short-lead media opportunities for clients. We have increased our inter-office communication to leverage both media, industry, and new business intelligence and respond quickly to opportunities. We have grown our roster in the lifestyle, fashion, and spirits sections, diversifying our previously travel-heavy roster; and though we are known for producing meaningful long-lead results for clients, we have modified our strategies to place emphasis on securing impactful short-lead coverage that capitalizes on real-time client and media needs and trends.

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