The PR Net 100: TURNER


Christine Turner founded integrated communications agency TURNER in 1996, and has since then grown from an office in Denver to have a presence in New York City, Chicago and Miami, in addition to associates in several other locations. The agency works with some of the most coveted destinations, resorts and travel experiences as well as lifestyle brands including top names in apparel, fitness and accessories. Most recently, the agency expanded into the food & beverage realm, partnering up with Stillhouse Spirits. TURNER also doubled down on their  digital offerings, offering clients wider influencer marketing services.

Notable long-term clients

Bermuda Tourism Authority, Duluth Trading Company, Mindbody, Obermeyer, Red Wing, Travel Wisconsin, REI, Discover South Carolina, Discover Toronto, Kimpton Seafire Resort + Spa, Park Hyatt Beaver Creek, Viceroy Snowmass

Recent client wins

The Empire State Building, Stillhouse Spirits, Tractor, Air Charter Services, Viceroy Chicago, Terramor Outdoor Resort

What are you most proud of as a leader?

The TURNER team’s creativity is truly best in class; and we are proud to have built a culture and ethos that encourages a sense of entrepreneurship at every level. Pre-pandemic our crew excelled at developing creative campaigns and ideation for our clients that produced award winning work and won new business pitches; most of our clients would say they hired us because we consistently delivered the best and most original campaign ideation. However, we realize now it’s the creativity during the pandemic that stands out as groundbreaking. The team’s pivots to offer smart, original and goal-driven campaign alternatives, virtual options, and expansion of our service offerings supported clients to withstand or even excel in the pandemic. Showing our value through the crisis, and being flexible and nimble with our solutions carried us through the turbulence, and have strengthened our position with our brand portfolio. We credit our creative backbone in large part to our long-standing commitment to building a truly diverse crew; we intentionally look for people with different backgrounds and experience, who will think differently from their peers and challenge the status quo. It takes more time to build a team like this, but it paid off in spades over the last decade, and they shone during this challenging period.

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