With over 23 years of experience, Rachel Harrison launched Rachel Harrison Communications (RHC), a full-service public relations and multichannel marketing firm, amidst the pandemic exactly a year ago in September 2020. Since then, the agency expanded to create a robust digital marketing division as well as RHC Cares, a pro-bono division which included creating the Buy Now, Stay Later program and launching the social media for the Rockwell Group's DineOut NYC program. In one year, the agency expanded from its NYC headquarters to open offices in Los Angeles, London and Mexico, and has tripled in size and client roster, having grown from about 10 employees to over 30, and 25 clients to now over 70. Over the past year, RHC has already been recognized with industry accolades including Fast Company's Fastest Growing Companies and The Shorty Awards, and worked with clients to help them achieve awards from Travel + Leisure’s World’s Best List, Conde Nast Traveler’s Hot List, The World’s 50 Best Award and more.
Notable long-term clients
Turtle Bay Resort, Benno, Eastwind, Urban Cowboy, Absolut Elyx, Mr. Black Coffee Liquor, Bedford Post Inn, Greydon House, New York Distilling Company
Recent client wins
Neuehouse, House of Yes, Apotheke Candles & Scents, SuperFrico at The Cosmopolitan Hotel, Dwayne Johnson's Teremana Tequila
What was your biggest business challenge this year and how did your team overcome it?
During the pandemic we lost 70% of our business over four days. Our stellar team got creative and pulled in new types of clients that are still a part of our business – everything from THC to CPG clients to digital entertainment to technology. Our team helped build our company bigger and better than it was even pre-pandemic.
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
I'm loving the new dining laws that are lessening restrictions on alcohol being sent, or offered as take out. And I am so pleased that the outdoor dining areas have been extended. These are great ways to allow our hospitality friends to make up for the lost revenue during 2020 and 2021.