A force in the travel and lifestyle public relations space, Florence Quinn’s agency represents a top-tier client list with offices in NYC, LA and Miami. Quinn gained its post-pandemic momentum and added 46 new clients to their roster, not including the return of many clients that paused during the difficult time. To support this immense client growth, the agency welcomed 28 new staffers to the team. Among their most buzzed-about campaigns of late are the launch of Sam Nazarian's C3 food empire, the opening of LEGOLAND NY and the Queen's Gambit hotel room at 21c Museum Hotel Lexington.
Notable long-term clients
AKA, W South Beach, Hotel Metropole Monte Carlo, Zemi Beach House Anguilla, Rock House Turks & Caicos, Charlestowne Hotels, Club Med, Grand Hyatt Baha Mar, Inns of Aurora, Deer Path Inn, JW Marriott Bonnet Creek, Westin Cape Coral, Amway Hotel Corp, Fort Worth CVB, Visit Finger Lakes, Visit Lexington, Beverly Hills CVB, VistaJet, Regent Cruises, Time Equities, Glenwood, Kaufman Organization, Oceana Bal Harbour, The Ritz Carlton Residences Miami Beach, MR CHOW, ZUMA, LEGOLAND New York
Recent client wins
Sam Nazarian's C3, Exclusive Resorts, Banyan Tree, Viceroy DC, Study Hotels, Hyatt Regency Grand Reserve Puerto Rico, The Shay (Hyatt, Culver City), Fraser Yachts, Reef Technology, The Residences at Mandarin Oriental (London), Mandarin Oriental Grand Cayman, Four Seasons Nashville, Four Seasons Naples, Kendall-Jackson Wines, Brugal 1888, Stones Wine
What was your biggest business challenge this year and how did your team overcome it?
COVID changed people in terms of where they want to work. To accommodate everyone, we now provide offices for people who want to be in a workplace environment in NYC, Miami and LA, as well as the options to work from home and even to work and live anywhere. We had team members working from Paris and the Caribbean this summer.
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
We are seeing more paid-media opportunities and media buys that include added-value opportunities as publishers look to increase revenue streams. At the luxury level, more brands are working together for cross-promotional lead generation and awareness building.