PURPLE is an industry leader in luxury lifestyle PR, representing top names in fashion, hospitality, beauty, VIP & influencer and more. They’re the team behind the international EDITION launches that have continuously popped up over the last few years. On the fashion front, the agency recently worked on the St. John re-brand under creative director Zoe Turner, the repositioning of L’AGENCE in the US market, and global efforts on Brooks Brothers 200 year anniversary, to name a few. This past year has seen growth across all offices, including expansion into Miami and a new, larger office space in New York. PURPLE has also hired key leaders across departments, and have expanded upon their digital offerings.
Notable long-term clients
EDITION HOTEL/ Ian Schraeger, ILIA Cosmetics, Kevyn Aucoin, NOBLE PANACEA, PUBLIC Hotels, BALLY, L'AGENCE, DR JART+, V Magazine, L’AGENCE, Casablanca, Marcelo Burlon, ReVive Skincare, Faith Connexion, Slowear, Messika, Tom Dixon
Recent client wins
Smashbox Cosmetics, YOOX, TRUDON, Susanne Kauffman, Naturopathica, Emiliano Pucci, Four Seasons Hotel New York Downtown & Hawaii, Elaluz, LaQuan Smith, Polaroid, The Ritz-Carlton South Beach, Miami Cocktail Co., Dry Farm Wines
What was your biggest business challenge this year and how did your team overcome it?
Our biggest challenge has also been our biggest gift; our growth. PURPLE has been working to grow in a very calculated way, while expanding thoughtfully and never lowering our standards of working or the caliber of clients that we take on as an agency.