The PR Net 100: MMGY NJF


A leader in the travel and hospitality space, MMGY NJF supports clients with PR, social media and experiential marketing services. The team has a presence in New York, Los Angeles, Kansas City, Austin and Miami, and also has a sister agency in London. The MMGY NJF team has spent the past year-plus supporting their tourism clients in recovery mode from the pandemic. From California to Costa Rica, the agency engaged audiences with creative activations, like do-overs of missed milestones and a heartfelt recognition of the individuals that played an essential role in our lives during the pandemic. In addition, they created the Buy One, Give One campaign to help the hospitality industry recover – a program that included more than 40 hotel partners and resulted in 65,000 room nights booked for future travel and over 8,000 donated room nights for first responders to use for a well-deserved vacation in the future. MMGY NJF also supported Amtrak's 50th Anniversary event, which President Biden spoke at.

Notable long-term clients

Visit California, Travel Texas, Costa Rica Tourism, Oceania Cruises, The British Virgin Islands, Sea Island, The Beaches of Fort Myers and Sanibel, Visit Rhode Island, Visit St. Pete/Clearwater, Amtrak, Cheap Caribbean, The National World War II Museum, Hamilton Princess, The James New York - Nomad, Etihad Airlines

Recent client wins

LATAM Airlines, Aparium Hotel Group, Karisma Hotels & Resorts, The Presidio Tunnel Tops, Go City, Wheel the World, City Experiences by Hornblower, Discover Newport

What was your biggest business challenge this year and how did your team overcome it?

MMGY NJF focuses solely on travel and hospitality, some of the industries hardest hit by the pandemic. It caused significant impact in client revenues and growth, and we had to strategically manage staffing plans and salaries in order to adapt to these changes. In addition, we have worked hard to retain team members and prevent burnout, something the entire industry is facing and addressing. On the positive side, the pandemic has strengthened our relationships with clients who have relied on us for constant support during the crisis, including our agency's renowned travel insights, extensive media relationships and strategic roadmap for recovery. We have focused our efforts and resources on helping our clients with recovery and rebuilding the industry and getting people out there traveling again in a safe way. We are building relationships for the long-term – remaining nimble and flexible in the way in which we service clients and focusing on being solution oriented and innovative in our approaches.

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