The PR Net 100: Karla Otto

Karla Otto

Karla Otto has been representing the biggest names in design, beauty, lifestyle, arts and culture since the early 80s. Today, the agency still represents the biggest names in luxury across all aforementioned categories, and then some. Karla Otto recently launched two new divisions, expanding their client base and service offerings alike: a hospitality division and content production capabilities. The global brand-building agency is part of The Independents, an international group of six industry leaders across luxury and lifestyle, enabling Karla Otto to support clients all over the world.

Notable long-term clients

Cassina, Ginori 1735, Jil Sander, Marni, Moscot, Berluti, Canali

Recent client wins

Pandora, Roland Mouret, D'Estree

What was your biggest business challenge this year and how did your team overcome it?

As an agency, learning to work remotely throughout the pandemic was our biggest challenge and success this year. Our team came together and found quick solutions to maintain business productivity and team morale.

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