New York and LA-based communications agency Factory PR supports clients across tech, wellness, fashion and beauty – and has introduced several new disciplines to its services. Most recently, the firm expanded its health and biotech practice with four new clients that are leading different charges in testing, vaccination and two in the microbiome diagnostics space. Factory has also added three new practices: design, music and wellness. This year, Factory’s NYC office/showroom moved to a new space in the Flatiron district, accommodating the 10 new employees that have joined the team over the last year.
Notable long-term clients
ASOS, Luxottica, Happy Socks, Viome, Rebag, Ever/Body, Henry Rose, KORA Organics
Recent client wins
IKEA, Wacoal, The Albers Foundation, Vivino, Havenly, Bathhouse, Athena Club, Miansai, RUDSAK, Rebecca Vallance
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
Factory has strong roots within the LGBTQIA+ community. Being a queer-owned agency with many employees who are part of the community, we always look for ways to support queer-owned or focused businesses, campaigns, and causes. Though not an industry trend, it is something we value as a community. Our work with clients like Folx—democratizing healthcare for the LGBTQIA+ community—and annual Pride campaigns with Cann, ASOS, Happy Socks, and more are some of the most fulfilling work we do as an agency. We have been working in this space for many years, some of our notable earlier work was with Tinder to launch their first gender identification tools that included 52 options. We believe it is important to not just work with these groups on PR projects, but also make annual contributions to support them and help amplify important messages i.e The Trevor Project.
Along with our LGBTQIA+ initiatives, we actively support BIPOC and AAPI businesses and organizations. We are working with the Black Fashion Fair and its designers to help up and coming Black designers excel in the fashion industry, offering consultation sessions and pro bono retainer services.