The PR Net 100: Exposure

Exposure

Exposure is a creative agency with outposts in New York, London and Paris. The agency’s approach of fusing earned media storytelling with the science of paid strategies has proven successful for global clients; notable campaigns of late include 1800 Tequila’s Essential 1800 Artists Series featuring Okuda San Miguel, the launch of UNIQLO AIRism Face Masks and the Dr. Martens x Rick Owens collaboration. The leadership team has recently grown, with new hires including CEO Duncan McRobb, Senior Vice President,Rachele Testa and Account Director Lauren Pelosi, as well as Jasmine Desai having been promoted to Vice President.

Notable long-term clients

1800 Tequila, Adidas, Dr. Martens, Kangol, L’Oreal - NYX, Stranahan's Whiskey, UNIQLO

Recent client wins

Foot Locker, Hunter Boots

What are you most proud of as a leader?

I am most proud of our team. At the onset of the pandemic, it was challenging all around to figure out new ways of working - communication and collaboration were critical. Our team worked in lockstep to develop unique programs tailored toward each client to make them culturally relevant in the ever changing societal landscape. During such a challenging time, their tireless, results-driven work ethic, level of creativity, collaboration and impeccable client relations, allowed us to come in on top this past year. It is our team that is the driving force of our business and our clients business, and for that, we are eternally grateful. -Rachele Testa Schaefers, Senior Vice President




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