Emma Paton, a co-founder of NET-A-PORTER and former president of The Communications Store, launched her own consultancy earlier this year. The fashion and luxury PR pro already counts top brands including Mytheresa, Cann and WSJ on her client roster, and hosted several collaboration and launch events over the past few months alone. Her consultancy worked on garnering US brand awareness for Mytheresa, achieving success via projects with Athena Calderone, WSJ, Gucci Westman and Naomi Watts – all in under six months. Her team also supported the Cann Chicago launch and Pride campaign. Paton’s fast-growing company recently brought two new hires on board for strategic and executional support.
Notable long-term clients
Mytheresa, ShopRunner, 3x1 denim, Troutbeck hotel
Recent client wins
Cann, Plan C, Aliita, WSJ
What are you most proud of as a leader?
My ability to be both a leader and an executor – to both determine strategy and execute on it and to work side-by-side with some of the world's leading founders and entrepreneurs to achieve success.
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
Sustainability, legalization of cannabis, AI, science/fashion, partnerships and collaborations and influencer marketing.