CURICH|WEISSCo-founded by James Curich and John Weiss, CURICH|WEISS offers services across public relations, digital marketing, corporate communications and influencer marketing. The team brings more than 50 years of collective experience to the firm, and represents top names in beverage, food, hospitality, wellness and lifestyle. In keeping up with the latest trends and offerings clients are currently seeking, CURICH|WEISS added cannabis as an area of their practice. CURICH|WEISS was dubbed a “Highly Commended” PR Agency of the Year Category on Whisky Magazine’s Icons of Whisky 2020.
Notable long-term clients
Copper Cane Wines & Provisions, Kona Brewing Co., La Maison du Chocolat, Fine & Rare, The Flatiron Room, Corinthia Hotels, Superbia Services
Recent client wins
Gordon & MacPhail Generations 80 Years Old from Glenlivet Distillery, Keeper's Heart Irish + American Whiskey, Bahlsen Cookies, Trinity Wine & Spirits, C4 Energy, Gray Jones Media
What are you most proud of as a leader?
Our culture. We always say that our team is our top priority - if we have a happy successful team, we have happy successful clients. Throughout the pandemic we were able to keep our team together, and actually grow. We worked together to ensure the team felt supported and encouraged during the various stages of change. They in turn did the same for one another and for clients. As a result, we were able to grow our team and our client base. In the current phase of the pandemic, as we navigate returning to the office and the world reopening, we are focusing even more on training at different levels to ensure the team is equipped with shared skills, tools and ways of working that allow all to perform their best as individuals within a team, with a focus on personal comfort / safety and delivering the best results overall.
