The PR Net 100: Communité


Award-winning digital strategist Danielle McGrory is the brains behind Communité, a digitally-led communications firm. Before founding her consultancy, she had already raked up accolades including a Clio Award for BarbieStyle, a spot on Glamour’s 35 under 35 in Fashion and a profile on Business of Fashion. Today, Communité serves clients across social media, content development, digital PR and influencer marketing. A recent example of their successful approach is the ongoing influencer marketing campaigns for digital-first lifestyle brand Hill House Home. The team of seven has recently returned to in-office work at their NYC headquarters.

Notable long-term clients 

Hill House Home, Katie Sturino, Megababe, BarbieStyle

Recent client wins 

Loeffler Randall (in Jan 2021), Tenoverten, Dudley Stephens

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?

The overlap between PR and influencer marketing. That POV and expertise is what makes Communité unique, and it's a really simple way for brands to be inclusive and showcase diversity across categories. We believe every PR strategy should include inclusive influencer marketing.

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