The PR Net 100: BPCM


Strategic communications agency BPCM has been an industry leader since its launch in 1999. The forward-thinking firm’s lengthy client roster includes brands across luxury lifestyle categories including fashion, beauty, hospitality, travel and wine and spirits, in addition to two timely divisions: cannabis and sustainability. In fact, BPCM was the first agency of its kind to launch a sustainability and impact practice, with Francois Souchet at the helm. In that vein, the agency recently supported the launch of Colgate Keep, Colgate’s first consumer-facing initiative to reduce plastic by 80 percent by replacing just the toothbrush head. BPCM sparked industry-wide conversations and also helped forge a partnership with MIT to address the problem of plastics too small to be recycled, like a toothbrush or cap from a water bottle. Listed among the top 100 places to work, BPCM recently took up a new office in DUMBO, Brooklyn.

Notable long-term clients

Hermes, Longchamp, Dom Perignon, Belmond, Maybelline

Recent client wins

Colgate, Robert Mondavi Winery, Rimowa

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice? 

BPCM was the first lifestyle communications agency to establish a Sustainability & Impact practice that touches virtually every client on our roster (and is a primary consideration in evaluating potential new clients), and it has become the fastest-growing part of the agency. Sustainability is something that all companies are adopting. There is a need for every brand to talk about it. BPCM offers depth of knowledge of Sustainability & Impact and depth of knowledge of communications to avoid unintentional greenwashing as they spread their messages. Given rapid climate destruction is the world’s largest issue, everyone needs to address their footprint, and BPCM will continue to grow in service of that, helping brands communicate in a way that is sincere, truthful and not simply marketing messages.

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