The PR Net 100: BOLD PR


Founded by Jodi Balkan, BOLD PR is an NYC-based agency specializing in beauty. With over 13 years as a leader in this space, their client roster ranges from storied brands to new cult-favorite names. The firm has been named among the Top 18 Boutique PR Firms 2021 by Business Insider, and also made the Observer’s ranking of The Most Powerful Beauty PR Firms of 2018. Today, BOLD PR continues to expand its work with influencers, strategizing and harnessing their ever-evolving power over the social media space.

Notable long-term clients

Fenty Beauty, Pat McGrath Labs, St Tropez, The Honest Company, OGX, Youth To The People, Armani Beauty, Biossance, GHD

Recent client wins

Lancome, Prada Fragrances, Ralph Lauren Fragrances, Neutrogena Hair

What are you most proud of as a leader?

At BOLD, we are most proud of our commitment to specializing in beauty. As an agency solely devoted to servicing clients in the beauty industry, we offer a depth of knowledge and experience that is unmatched. There is strength in that focus. BOLD represents established brands, niche brands and true innovators in the beauty industry, so we have extensive knowledge of the competitive set as well as the core tactics and disruptive techniques that generate meaningful media coverage, influencer engagement and insights for our clients.

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