The PR Net 100: Bacchus


Bacchus provides digital marketing services for luxury lifestyle clients in the US and London. Over the past year, the agency launched a new property division, representing clients including the prestigious Chelsea Barracks in London and Sea Mirror Development in Dubai. Bacchus has also significantly expanded the beauty and wellness division, representing clients such as Clive Christian Perfumes and de Mamiel. The agency oversaw several brand launches of late: THE WELL at Mayflower Inn, Connecticut; EHP Resort & Marina and its restaurant Si Si in East Hampton; and Champalimaud Design x Beverly Hills Hotel Cabanas.

Notable long-term clients

US: The William Vale, The Well, Champalimaud Design, EVOK Hotels, Time Out Market New York, Habitas, Piglet Linen. International: Diageo, Rosewood Hotels, Perrier Jouët, V&A Museum, Africa Fashion Week

Recent client wins

Hotel Emma, Mauna Lani, Four Seasons Anguilla, Fandi Mata, EHP Resort & Marina & Si Si restaurant, Sbe, Sexy Fish Miami, Never Go Alone

What are you most proud of as a leader?

The community, diversity and equity within the agency and how that key factor enables us to garner deep insights into culture and society and provide the most relevant and impactful results for our clients.  We are immensely proud of the wider leadership of the agency globally, who have provided exceptional stewardship and support to our employee population during these challenging times. The agency has flourished as a result and the esprit de corps has never been stronger.

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice? 

We remain committed to digitally fluent solutions for all our clients, and have expanded our digital team offering accordingly. This now incorporates units dedicated to digital strategy, social commerce and paid campaigns, as well as strategic influencer marketing and creative services. Our well established creative and production team, Bacchus Studio, will shortly be launching in New York. We remain committed to working with visionary and purpose-driven brands, with a focus on sustainability, impactful philanthropy and social responsibility.

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