Brazilian publicist and business owner Rafael Azzi founded AZZI+CO to support both emerging lifestyle and legacy luxury brands across strategy and communications. The fast-growing firm has offices in São Paulo, New York City and recently established a presence in Miami. Azzi’s agency has brought a slew of Latin American favorites stateside; this year, AZZI+CO oversaw the exclusive Fasano Fifth Avenue opening (the revered Brazilian brand’s first NYC property) as well as the US launch of Venezuelan athleisure brand Port de Bras.
Notable long-term clients
Audemars Piguet, Silvia Tcherassi, Van Cleef & Arpels, Port De Bras, Serpui, Fasano
Recent client wins
Oakberry, Granado, Alexandre Birman, LAFS
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
Combining PR with business development. PR agencies nowadays cannot rely on just press or influencer placements; we need to be part of our client's business strategy and support their growth.